The event ‘Industrial Digital Transformation: Integrating AI, PLM and ERP for Competitiveness’ was a resounding success
On 25 March 2026, the event “Industrial Digital Transformation: Integrating AI, PLM and ERP for Competitiveness” took place at Avvale HUB in Madrid. The event was organised by ATS Global Spain, based at the Vitoria-Gasteiz Campus of the Basque Country Technology Park, in collaboration with Avvale.
The conference brought together industry leaders and experts to explore how digitalisation and the integration of advanced technologies can enhance business competitiveness.
The main objective of the event was to demonstrate how PLM, ERP and AI solutions can be combined to create a digital thread connecting design, engineering, production and operations. Attendees were able to learn about practical case studies of successful implementation, as well as strategies for accelerating innovation without disrupting existing processes.
Key topics included:
- PLM + ERP integration: how to synchronise design, production and operations data to improve efficiency and decision-making.
- Artificial Intelligence applied to industry: examples of how AI optimises process planning and forecasting.
- Technological modernisation: strategies for upgrading legacy systems and making the most of tools from Siemens Digital Industries Software and SAP.
The event featured top-level speakers from ATS Global Spain, Avvale, SAP and Siemens Digital Industries Software, who shared insights and real-world experiences from the sector.
In addition, attendees were able to take part in interactive sessions and networking, creating a space for collaborative learning and business opportunities.
“The event allowed us to see first-hand how technological integration can transform the way we work and generate value in the industry,” commented one participant.
